Press Release: Cynthia T. Luna launches an ebook on strategic marketing for first-time authors

Cynthia T. Luna, authored and published The Aspiring Author’s Guide: Write Your Marketing Strategy (Now on Amazon!) earlier this year. The guide aims to empower aspiring authors to set and start their book marketing strategy through four simple exercises before they finish their debut book.

Winterthur, Switzerland, 30 Aug 2016 — Cynthia T. Luna, self-published a nonfiction ebook earlier this year to help first-time aspiring authors design their book marketing strategies. Now available on various Amazon platforms, The Aspiring Author’s Guide: Write Your Marketing Strategy, focuses on helping indie authors create a big-picture view of their eventual approach to marketing their upcoming books.

WYMS ebook phoneThe Aspiring Author’s Guide: Write Your Marketing Strategy walks aspiring authors through four exercises to help them design the framework of their marketing strategy.

“When I reached ‘The End’ on the first draft of my novel, I knew it was time to begin to plan a marketing strategy,” says Luna. “But when I looked around for tips and resources, I was hard-pressed to find any book marketing literature for first-time authors–people without a completed book yet. They all assumed I already had a finished product.”

The Aspiring Author’s Guide: Write Your Marketing Strategy begins with the premise that the aspiring author is actively crafting a book–nonfiction or fiction. It helps authors find the answers to the burning questions troubling all first-time writers: Who are my readers? Where do I find them? And what do I say to them when I do?

“Writing a book is one thing, getting it published is another, and designing a marketing strategy–from understanding to locating your readers–is a whole new process,” says Luna, who adapted her own techniques as a marketing communications professional to a system that any writer could undertake. “In short, I aimed to help writers see their book in the context of a market, so they could make informed decisions about what tactics they wanted to focus on.”

Even traditional publishing houses are expecting new authors to take on increasingly more marketing responsibilities. Many publishers will only consider signing on a new author who can demonstrate an “author platform”– an audience of readers.

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About Cynthia T. Luna

Cynthia T. Luna has been working in communications and public relations for more than a decade. She has helped non-profits, start-ups, and individuals craft and implement sustainable marketing strategies. Luna wrote the bulk of The Aspiring Author’s Guide: Write Your Marketing Strategy in two weeks during the December 2015 holiday season, as she worked her way through her own book marketing strategies. Today, she is drafting a second edition to the guide, outlining one novel and rewriting another. She hopes to release all three in 2017. Luna, who was born in Port of Spain, Trinidad, and grew up in Washington, D.C, now lives with her husband in Winterthur, Switzerland. You can learn more about her process and experiences on her website:

When Luna is not writing or designing marketing strategies, she consults for other entrepreneurs and “authorpreneurs”, and occasionally edits fiction and nonfiction. She is also available for speaking engagements. Contact her at

About The Aspiring Author’s Guide: Write Your Marketing Strategy

“The Aspiring Author’s Guide: Write Your Marketing Strategy” will walk first-time authors-to-be through the process of designing their own marketing strategy. For more information about The Aspiring Author’s Guide: Write Your Marketing Strategy, please visit

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